Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

Surgical Strike- Free Pitches and Scam ads not accepted

Like in the speech given by Chatur in the film 3Idiots where certain parts of a speech were replaced, here’s an attempt to do the same with Prime Minister Narendra Modi’s address to the nation on November 8, 2016 where he announced the demonetising of Rs 500 and Rs 1000 notes in an attempt to… Read More »

The forgotten art of ‘Managing By Walking Around’

In my career, I worked with a lot many professionals managers, who were also great human beings. They helped shape my approach in life. Under their expert tutelage, I was introduced to the hugely potent management tool; the art of ‘Managing By Walking Around’ ( MWA). I am a great fan of it. Most of… Read More »

The man who taught me how to write

By Sumit Roy, Founder Director, Univbrands. www.univbrands.com I learnt to proofread the hard way. In the late ’70s I once released an ad that had a single proof reading mistake. When Suresh Mullick read the ad in the newspaper, the next morning, and drew the error to my attention, I was shamefaced. I apologised profusely.… Read More »

BIGGBOSS 10 – WILL ‘AAM AADAMI’ BE THE BIGGEST LOSER

BIG BOSS is back this Sunday. ‘Season 10’ is testimony to the popularity, impact and connect the show with the audience. The format remained static for long. People like me cribbed and raised our voices to increase the non-celebrity quotient. I am happy that finally the AAM ADAMI (common man) will be making a honourable… Read More »

FREEING THE CAGED BOOKS 2016

It is beyond my comprehension, why most of the influential well-known people keep books caged in the fancy book rack’s along the wall of their reading room. The literary over the tortured ego wall proudly display’s the collection. The books sourced, owned and hopefully read by them. The books act like trophies, and they pose… Read More »

Be selfish- put yourself before everything else

Life has always been demanding. The demands increase with time. You have been misguided if you believe that finally there will be a day when you will have more time at hand. It is tough to find a balance, and it is very easy to let life get out of control. Chaos, anxiety, stress are… Read More »

Do brands get the conversation they deserve- the NIKE case

It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More »