Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

DO YOU HAVE A MAP FOR BRAND-i

Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More »

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SEXUAL HARASSMENT – Raising the voice early, still the best solution

(The article was also published in THE ISLAND, Leading Sri Lanka newspaper  on 30th April 2017) In the recent times, there have been multiple high-profile cases of sexual harassment reported in the media. Some of the prominent ones are Arunabh Kumar, RK Pachauri, Tarun Tejpal, Ashok Kumar Ganguly, Mahesh Murthy and Sumant Bhattacharya. In September 2016,… Read More »

GOAFEST 2017- 13 constructive suggestions because PERFECTION is always WORK-IN-PROGRESS.

In my last post, I had said that Goafest 2017 would surpass expectations and I must repeat that I do believe it has. Unfortunately, the expectations with the team of supermen and superwomen organising Goafest were super-high too. Hence, we delegates – personally, individually and collectively – found issues to crib with some of what… Read More »

Brilliant Storytelling…- BOOK REVIEW- A Village Dies- by Ivan Arthur

After a long time, I read a book that is an example of brilliant storytelling. ‘A Village Dies – your invitation to a memorable funeral’ by Ivan Arthur. Published by ‘Speaking Tiger’. It is a story in convenient flashbacks. TVD, is a story of two villages Kevni and Amboli, in erstwhile Bombay. A mixed community… Read More »

Surgical Strike- Free Pitches and Scam ads not accepted

Like in the speech given by Chatur in the film 3Idiots where certain parts of a speech were replaced, here’s an attempt to do the same with Prime Minister Narendra Modi’s address to the nation on November 8, 2016 where he announced the demonetising of Rs 500 and Rs 1000 notes in an attempt to… Read More »

The forgotten art of ‘Managing By Walking Around’

In my career, I worked with a lot many professionals managers, who were also great human beings. They helped shape my approach in life. Under their expert tutelage, I was introduced to the hugely potent management tool; the art of ‘Managing By Walking Around’ ( MWA). I am a great fan of it. Most of… Read More »

The man who taught me how to write

By Sumit Roy, Founder Director, Univbrands. www.univbrands.com I learnt to proofread the hard way. In the late ’70s I once released an ad that had a single proof reading mistake. When Suresh Mullick read the ad in the newspaper, the next morning, and drew the error to my attention, I was shamefaced. I apologised profusely.… Read More »

BIGGBOSS 10 – WILL ‘AAM AADAMI’ BE THE BIGGEST LOSER

BIG BOSS is back this Sunday. ‘Season 10’ is testimony to the popularity, impact and connect the show with the audience. The format remained static for long. People like me cribbed and raised our voices to increase the non-celebrity quotient. I am happy that finally the AAM ADAMI (common man) will be making a honourable… Read More »