Consultant- Loyalty to Brand & Dharma for Management.
Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
Category Archives: FUN IN PROFESSIONAL LIFE
The consultant must choose the battles to fight
Consultant meeting the agency and Babujee on ZOOM. New tricky space to defend position and choosing the right battles to fight- professionally. ONE MUST WORK FOR THE BRAND AND ENSURE THAT EVERY TEAM MEMBER IS ALIGNED TO THE ULTIMATE GOAL.
Opening to wonderful nature – TREE DOODLE.
Doodling is meditation for me, I am compulsive doodler. This time , I did a commissioned 12 TREE DOODEL series for Vanashakti and the experience was amazing. Open to fresh assignments.
Nothing Has Changed. Nothing Will Change.
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
OTT Watchlist Recommendation during CoronaVirus.
How to work from home and be productive.
Working from home sounds exciting. It is not so simple to adapt to working from home. The rhythm and the beat are different. Here are some tips
‘We are like that only’- Traffic Rules
Whenever I see a campaign by traffic police, I wonder why Indians do not obey simple laws? Most likely we know, in India we will get away with it. Moreover, we see everyone breaking the law. It is not the best of the excuse, but then ‘We are Like that only’. Jokes apart, the… Read More »
Should Copywriters Fear AI-Powered Bots?
OH! Finally, we are talking about the ad where the Adweek Super Bowl bot is the copywriter. Adweek defines it as “an AI-powered creative force that generates ad concepts and posts them on twitter”. These ad concepts were created using real brands and celebrities. Playfully, WIX.com went ahead and converted one of the ad concepts… Read More »
The Myth of No Alternative, No Problem & Prof Mote.
Whose Line Is It? “No Alternative. No Problem”. I love it. It is one thing I learnt at IIM Ahmedabad. I regularly use it in my workshops. When you have no alternatives to choose from, there is no problem. A problem has to do with alternative solutions. Just like a lock must have a key;… Read More »
SLICE OF DEATH ADVERTISING
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More »
