Category Archives: LESSONS IN MANAGEMENT

The father.

You see the picture. You see happiness. I know; it will be tough for you to reconcile with the information I will share. Not that it is unexpected, but because it shows the emotion. This is Mr. X. I never checked for his name or story. Early morning, he can be caught taking his kid… Read More »

The GOOD, The BAD And The UGLY

GOOD, BAD AND UGLY is contextual and relative terms, they have a lot of subjectivity built in. Here I share some Good, bad and Ugly examples from advertising, communication, marketing and society in near past. THE GOOD The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from… Read More »

DO YOU HAVE A MAP FOR BRAND-i

Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More »

SEXUAL HARASSMENT – Raising the voice early, still the best solution

(The article was also published in THE ISLAND, Leading Sri Lanka newspaper  on 30th April 2017) In the recent times, there have been multiple high-profile cases of sexual harassment reported in the media. Some of the prominent ones are Arunabh Kumar, RK Pachauri, Tarun Tejpal, Ashok Kumar Ganguly, Mahesh Murthy and Sumant Bhattacharya. In September 2016,… Read More »

PASSIONATE SALESPERSON AT WORK

If you have not opened your spam folder and read these perfect example of persuasive writing, you have been missing some learning in management.  A recent visit to me, was a revelation on my popularity. I was surprised such genuine interesting highly persuasive beauties wanting for my company. Here is a classic example of their… Read More »

SMILEY BRICKS- a simple idea.

Symbols communicate concepts. They are a certifying proof. Implicit in them is an understanding and trust. The Green Dot says it is or vegetarian origin. The Red Cross with arms of equal size denotes protection and care. The sign says medical. Good Weave symbolises Child Labour-Free Weaving. What about the Smiley? We are all conversant… Read More »

Why single lane swimming is not good for your career

Organisations are complex entities. They thrive on templates and constrained experimentation. There is a discipline defined by department, position and work responsibilities. Each of them has their own agenda, objectives and SOPs. They are supposed to magically merge for the organisation to attain its goal. You are one of the units there. You have been… Read More »

Are you working enough to KILL yourself?

‘If you don’t have hypertension, kidney problem, sleeping disorder or heart problem, even after working 5 years in advertising, you have not been working hard enough’. Don’t know who said it first, but have heard it repeated many times in the advertising and marketing. industry. Many of us laughed as we shared it with the… Read More »

‘ONE LESS DECISION TO MAKE’ – towards designed customer Intimacy.

Oh, I know. I caught you there with the headline. As a brand / product/ service, you and the customer is not married. On top of that there is no hint of an affair. Intimacy is a desire and dream but then that is where you stand. If I hear you right, you are committed to… Read More »