Category Archives: PUBLISHED ARTICLES

‘MY GITA’ by Devdutt Pattanaik- Book Review

‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More »

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Coke’s Diversity Vs Pepsi’s collectivism.

How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »

Will IPL ever become Indian Superbowl?

Can IPL follow  SUPERBOWL? The kind of frenzy Super Bowl generates on social media on Indian timelines, it will be safe to presume that it is one of the most followed sporting events within the advertising-marketing fraternity in India. Everyone seems to experience, read and comment on the TVCs that the brands especially preview at the… Read More »

MAdTech professional’s guide to a stress-free life.

Wanting to live a Stress-Free Life. Life in  Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More »

Collective guidelines to monitor Alternate Intelligence!

It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »

BiggBoss Season 11 – View from a fanatic loyalist

It has always been hard to defend my fierce loyalty to the reality show; ‘BiggBoss’; on Colors TV one of the biggest reality shows on Indian television. Season 11 made it tougher. I visit the sets every year and like many others, I am sure to tune into ColorsTV on 14th January 2014 night to… Read More »

#DoYourBit to control the Digital Faultlines.

If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »

11 reasons to attend AdFest Pattaya

It is not a pre-sell for ADFEST Pattaya, an advertising festival attended by 1200 plus delegates from more than 50 cities. It is not even a recommendation. It is a definitive suggestion worth considering. ADFEST PATTAYA claims to be the longest running ad-show in Asia-pacific & middle east. It is the first show to be… Read More »

CONDOM AD RESTRICTION- I AM AS CONFUSED AS THE GOVERNMENT!

The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »