Category Archives: PUBLISHED ARTICLES

SECTION 377 – which brand will be first off the block?

SECTION 377 is out of contention. A brigade championing the cause has finally found a verdict it was wanting. LGBT community has a sense of relief. The battle begins now. A lot more need to be done within the legal system. There is a need for sensitising police, public, Romeo brigade and the religious groups… Read More »

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ROAD SAFETY, STUDIO ROADS AND AKSHAY KUMAR

I saw the Akshay Kumar traffic cop communication ‘‘Kyunki Sadak Kisi Ke Baap Ki Nahi hoti.’ on road safety. The traffic cop with ironed spotless dress, nice newly painted road signs and the road where you could land a chopper. I laughed at another ‘Tide’ advertisement and started thinking, where can I find such roads?… Read More »

Leadership lessons absorbed like a sponge

On the 72nd Independence Day, I am sharing a review of ‘SPONGE: Leadership Lessons I Learnt From My Clients’ by Ambi Parameswaran. I was thinking, how different the country could be if all of us behaved like the sponge. If like Ambi, we too could reflect on our mistakes and learn through our experiences. Maybe… Read More »

D-Code, the digital review, format is the winner.

The Advertising Club calendar added D-Code, the digital review to its two existing properties Media Review and Creative Review in its annual schedule of events. It may be a late addition. However, the new format Ad Club adapted for D-Code was worth the wait. WE ARE GETTING THERE In the last two years, one must… Read More »

Guru Purnima, I learnt what I must not do.

I remember the moment on Guru Purnima. It was late at night.  I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More »

Best advertisements are unlike an Advertisement

Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More »

Let us learn to celebrate imperfection in life.

Celebrate Imperfection. Don’t rush after the illusion called PERFECTION. Better celebrate imperfection in life. It is not a new thought. Many great thinkers, gurus and leaders have articulated it. We humans express a spectrum of endless emotions, experiences and expectations. We also evaluate them against individual parameters that keep getting redefined. We exist because imperfection exists.… Read More »