Category Archives: PUBLISHED ARTICLES

False covers, conditioning of the print reader.

There has to some logic behind the magic of multiple false covers in dominant newspapers across the country. Come festival time, and suddenly you have to wade through a barrage of the false front page to reach the real front page with news. AM I THE ONLY ONE MISSING THE LOGIC OF MULTIPLE FALSE COVER?… Read More »

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Catalyst makes to my list of 10 most recommended books to read

It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More »

Sexual Harassment, Men Guilty Of Silence #MeTooIndia

Suddenly the unwelcome realisation has hit us. Social media is flooded with it. Don’t think that the malice of sexual harassment is beyond our belief. We just never spoken about it. #MeToo is gaining ground in India is an understatement. There is no surprise at the depth and width of this malice. Look at the list of predators.… Read More »

Juggernaut digital reading with my Rules.

Juggernaut, Digital Book Reading Vs. The Real Experience.  It is still taking me time. I am slowly getting there with help from Juggernaut. The Kindle-wielding population may not see what is exciting about this. It is just another app. I never liked reading books digitally. Somehow I miss the feeling that comes with holding a… Read More »

‘THE GUTENBERG GALAXY’- A good initiative by IAA

IAA LAUNCHES ‘THE GUTENBERG GALAXY’ “The Gutenberg – A Book on Case Studies in Print Advertising”  launched by IAA India Chapter aims to make a point. It has 24 print-centric case studies and 14 interesting articles. I appreciate the effort and the intent behind it.  I am biased as I failed to launch a similar… Read More »

ROAD SAFETY, STUDIO ROADS AND AKSHAY KUMAR

I saw the Akshay Kumar traffic cop communication ‘‘Kyunki Sadak Kisi Ke Baap Ki Nahi hoti.’ on road safety. The traffic cop with ironed spotless dress, nice newly painted road signs and the road where you could land a chopper. I laughed at another ‘Tide’ advertisement and started thinking, where can I find such roads?… Read More »