63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend from the Hindi newspaper with Headquarters’ at Ajmer.
We were trying to create a strong relationship at few of the potential clients. The day was spent in chasing the clients and evening’s drinking with like-minded friends. Arvind would help us manage to get in places, which otherwise were inaccessible to non-members. Jaipur Club was one of these places.
That night, after few drinks we were walking through the sports facilities in the club. Nothing much, the dead Billiards table where I had recently lost a match, The tennis table, the card room and next to it the Badminton hall.
It was the first and the only time I saw her. She must been around 20-24, beauty beyond imagination. She was playfully teasing her friend in the game. It was clear she was far superior to her opponent. I felt that it was as if she was in the hunt. She was enjoying having the opponent at her mercy. She made her run all over the court and at will hit a smash hard to pick.
We stood at the side-line and kept watching the game. Suddenly at sharp 9 PM, she very abruptly wrapped up the game. Soon she had changed and was now in a smart t-shirt and jeans that made her stand out in the crowd. As she jumped in the driving seat of the open jeep parked right next to the club entrance, I dragged Arvind to take out his car. For no reason I wanted to follow her. Poor Arvind he just did what I asked him to. Soon her jeep was doing a good speed on the road. We were keeping a safe distance. In our rear view we saw another jeep with loads of beefy kind of guys waving and driving fast to catch up with her. I knew she was in trouble and I in no way was going to the knight in shining armour. Suddenly the jeep with those guys overtook us and came between her Jeep and our car. Suddenly Arvind was awake, he braked real hard burning some tyre and parked car in the side. I was zapped. I looked at him and saw that he was still trying to regain control on his breath.
All Arvind said “Saale Marwayega Kya, who princess thi joh jeep mai thi aur who saale uskey bodyguard. Agar hum zyada pass hote toh saale gutter mai miltey. Sari uttar di saali nai. Aab chaal wapas club todhi aurr peetey hai”(Stupid you will get us killed, that was the princess and her bodyguard. If we had not maintained that safe distance or would have done anything our bodies would have been found in gutter. Thank god. Now that the effect of drinks had vanished with this encounter, lets go back to the club and drink a bit more)
‘But boss, she was too beautiful, too cute a real princess’ that was all I could say.
……….. OTHER ADVERTISING MARKETING EPISODES …
● SHARING IS CARING The coded message by a PSU client ● SLEEP How Swaraj Mazda account was won by Anil Maitre ● The other semi-final – How beer has answe to everything ● RUMBLING – amplifying the peace ● COWARD – A sad smiling face had lot of unanswered questions ● OVERDOSE – What happened with a good B2B initiative at holi. ● CAN YOU MAKE SOMEONE AN ENGISHMAN OVERNIGHT ● THE WATCH: How do you know what your client is signalling ● IRRATIONAL DEMAND – how clients expect agencies to do things ● DOUBLE SURPRISE– Never walkin a party not knowing the occassion ● DING DONG EXCITEMENT AT MACAU – the addiction to casino ● HOT RIDE AT PUSHKAR – adventure ● THE WALK : How we discovered the culture at Macau ● The Jump – a team of 7 go skyjumping during annual conclave at Pattaya ● HIGH SEA GAMBLING – the merry making in international waters ● KOTI ANGLES: Gambeling in Goa ● MISSING LIPS : How friendship develops to create different expectations ● The Trap: How the AE searching for adventure got duped ● Equal Opportunity to Indulge: How HR finds itself ina spot in Pattaya ● THE LOST HAUNTING MUSIC– An experience ● UNNAMED SPIRIT- A SPOOKY EXPERIENCE at Mcleodganj ● PUNJABI LINTAS – Amrit Puri takes over Lintas ● DELAYED LAUNCH – Why HT Delhi Colour supplement launch was delayed ● UNDERGROUND – Printing fake currency could have led to jail ● STRATEGIC RAIN BREAK – How ZID KARO DHONI film was shot ● THANK YOU ● RAIN CLAUSE – I – The fight with Whitelight film over Maruti film ● LETHAL COMBINATION ● APPETITE – It does not matter where you get the appetite till you eat at home ● Puncture – how not to get caught ● ADULTERY- THE MOMENT – Its all for you to decide how far you would go ● ASSET – how a famous Indian model was rejected ● I AM SANKAR – soft ragging of new trainee ● THE COUNT ● INTRODUCTION ● TIME BOMB – How to avoid embarrassing situation ● SMALL TILE – eye for detail ● SHOOT REPORT – junior saving the issue by innovative process ● SARDAR KHUSH HOGA – the agency reaction to a demand ● SHOOT AT MUD ISLAND – shooting with Denzil ●KAALI PEELI PICTURE – what do you do you’re your model is featured in Debonair ● UPGRADE – Bangalore ITC ● JUHI EFFECT– there is something called lady luck in gambling ● POWER OF PUNJAB ● OUT – let game be game ● TWO MORE – how not to pay for the drinks ● ELEVEN MINUTES – client tackles late agency ● THE CHERRY WIN –Team plays a prank ● THE PRESENTATION – junior takes revenge for last minute changes ● BLACK GOLD – A lesson on TVC presentation ● BUFFERED –delivery at airport ● CONTINUE WITH CLIENT – The management supports a high pitched battle with client ● NOT FIRED – just in time action by agency ● ONE LESS DECISION – a campaign thought represented umpteen times● HIGH JACKING THE GOAFEST DELEGATES – a ground event that took Goafest by surprise ● THE GHOST OF 35 RANI JHANSI ROAD JHANDEWALAON – The unsiad stories ● THE PROBLEM – Agency tackling a no-brief from client ● IMPORTED ART CARD – a quick retort to finiky client ● BANYAN TREE AGENCY – Agency tackles cost issue on unapproved estimates
