IF YOU WANT TO PROTECT YOUR REPUTATION- DON’T BE CAUGHT READING THIS BOOK. The elementary guide to ONLINE REPUTATION MANAGEMENT (ORM) could have been another and more apt title for the book. It does laboriously makes a point that there is all things permanent in the cyber world- so you cannot CREATE but more MANAGE the reputation.
And hence rightly recommend listening and analytical tools that are easy to access and use. In process it tell you a little bit about the regularly quoted mediums like twitter, facebook and blogs
After all REPUTATION is the sum result of all perceptions. As more and more people just live and read or just glance the first page of the result- what you need really is that page being UPDATED, RELEVANT and POSITIVE and most of your work been done.
REPUTATION MANAGEMENT SIMPLIFIED- as a process of tracking entity’s actions and other entities opinions about those actions, reporting on those actions and opinions, and reacting to that report creating a feedback loop. In process it speaks of the ways in which you may be able to find about what Image / Reputation you have and then take the action to mold it to your advantage.
Dentsu ‘ONLINE REPUTATION MANAGEMENT’ by AIRCEL ACADEMY. Pages 99. POPULAR PRAKASHAN, INR 99