It pays to strengthen perception, because it’s more real than reality

By | September 7, 2017

Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you to question current thinking about an event or personality. Here are few I recommend you to watch again.

The KANGANA RANAUT at AAP KI ADALAT with RAJAT. It is an uncomplicated show that has been running for many decades. It has the conventional blame and argument pattern. Once in a while you get a completely bindass, bold, speaking her mind Kangana Ranaut in the show. Her every action – creating that impression that helps define her Brand-i.

Suddenly, everyone was talking about it. There are people now taking sides. It is a demonstration of confidence and conviction that borders on what may qualify as madness. There is that slow tremor inside an emotional hurricane that is controlled to perfection. The laugh is all a wall to hold the private pain inside. I will be honest I admire her. I am a great fan of her. I do hope to meet her someday



The Sunny Leone interview with Bhupendra Chaubey is a class in public interaction. In spite of the stupid interviewer un-necessarily plugging in past, she answers in the best way possible. Here is another one, who has worked hard to be where she is now. There is no place for regrets as that is the past – a story where the character and results cannot be changed. And she is dedicated to write a brand-new story, a new chapter as per her own liking.

Now after the above two interviews, here I must present the others’ side, an example of how not to get interviewed! How not to be wrongly branded! Why you must prepare for such encounters? They are like the swirling currents of an untamed arena that sucks you in deeper with every wrong move. It is RAHUL GANDHI show with ARNAB GOSWAMI.

And then there is this MAY 16th of Narendra Modi with Arnab Goswami. It demonstrates the craft from both the interviewer and interviewee side.

And if you still have the time, please find this beautiful speech by Dr Shashi Tharoor in making a case that Britain Owes Reparations.

BLOG/60/2017

Sanjeev Kotnala with 30 years of corporate experience is the founder of Intradia World; a Brand, Marketing & Management Advisory. Additionally, he focusses on Ideation, Innovation and design thinking. He loves sharing the concept of Brand-i, a deliberate strategic framework to create and control your image and impressions, to be the brand. Email sanjeev@intradia.in tweet @s_kotnala web: www.intradia.in www.sanjeevkotnala.com.

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