37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed over to Samir Verma, he delegated it to another person (sorry, I am forgetting the name of the person) and I am supposed to supervise the operations.
Soon we set up a small office in SCO 335-36 Sector 35B Chandigarh and start scouting for business and so keep on meeting new set of cients. Now this is where logic stands on its own head. Lintas then has just become AMMIRATI PURIS LINTAS. Now Lintas itself was a name and heritage that one had to explain to the prospective clients this new name became a discussion point. Invariably no one would want anything but to meet the Punjabi Mr. Ammarai Puri sahib who had merged / taken over Lintas and done so much proud to the community.
It was natural for the people in that city to look at Lintas in this way. They were habituated to deal with agencies which were owner driven and centric- like Arora Advertising, S K Advertising, Smart Media, Monga Advertising that defined the owner or defined the job they do like Ajay Plastic signs, Cine Sat ads, color advertiser, I R J Broadcasting and so on.
It would take time to make them understand the details behind the agency formation. Tell them that it was Ralph Ammirati and Martin Puris, who with Julian AvRutick started Ammirati Puris AvRutick in August 1973 and after many merges and aquision, it was now a new entity AMMIRATI PURIS LINTAS. The moment it became clear that there was no Punjabi Puri Sahib the discussion would just falter. .
● Delayed launch – Why HT Delhi Colour supplement launch was delayed ● UNDERGROUND – Printing fake currency could have led to jail ● Strategic rain Break – How ZID KARO DHONI film was shot ● Thank You ● Rain Clause – I – The fight with Whitelight film over Maruti film ● Lethal Combination ● APPETITE – It does not matter where you get the appetite till you eat at home ● Puncture – how not to get caught ● Adultery- the moment – Its all for you to decide how far you would go ● ASSET – how a famous Indian model was rejected ● I am Sankar – soft ragging of new trainee ● The Count ● Introduction ● Time Bomb – How to avoid embarrassing situation ● Small Tile – eye for detail ● Shoot Report ● Sardar Khush Hoga ● Shoot At Mud Island ● Kaali Peeli Picture – what do you do you’re your model is featured in Debonair ● Upgrade ● Juhi Effect – there is something called lady luck in gambling ● Power Of Punjab ● Out – let game be game ● Two More – how not to pay for the drinks ● Eleven Minutes ● The Cherry Win ● The Presentation ● Black Gold ● Buffered ● Continue With Client ● Not Fired ● One Less Decision ● High jacking the Goafest delegates ● The Ghost Of 35 Rani Jhansi Road Jhandewalaon ● The Problem ● Imported Art Card ● Banyan Tree Agency