Tag Archives: ADVERTISEMENT

Advertising chasing new scapegoats- Celebrities.

The ASCI code for  ‘Celebrity in Advertising’ is something I fail to understand. As per national  tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »

Media needs makeover in Visually Digital World

One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India.  Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »