Tag Archives: ADVERTISEMENT

Best advertisements are unlike an Advertisement

Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More »

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Advertising chasing new scapegoats- Celebrities.

The ASCI code for  ‘Celebrity in Advertising’ is something I fail to understand. As per national  tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »

Media needs makeover in Visually Digital World

One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India.  Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »