Tag Archives: ASCI

Advertising Industry ignores the elephant in the room.

How did advertising Industry fail to address the elephant in the room? I campaigned for ‘Wearing a touch of white’ in support of ASCI at Goafest 2018 with a lot of conviction and less of confidence. It was also a protest against the apparent lack of collectivism in the Industry and Baba Ramdev’s consistent blatant… Read More »

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Support ASCI, WEAR A TOUCH OF WHITE on 5th April at Goafest #ProudOfASCI

Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »

Why inviting Baba Ramdev to Goafest a wrong call?

BABA RAMDEV as speaker in GOAFEST. The industry demonstrates lack of collectivism and self-respect. I am raising a voice because others have decided to conveniently remain silent. It must share with my well-wishers the reason for my proposed blackband protest against Baba Ramdev, keynote speaker at Goafest on April 5, 2018. The fest is the annual event… Read More »

CONDOM AD RESTRICTION- I AM AS CONFUSED AS THE GOVERNMENT!

The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »

Time for solidarity to save advertising

What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »

It is time to redefine and strengthen self-regulation by ASCI.

Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More »

SMALL OR BIG – REPEAT OFFENDERS- NOT AFRAID OF ASCI

I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »

Celebrity endorsement and Why self-regulation is not ASCI’s Job

Self-regulation must begin with ‘I’ before it can migrate to ‘We’ and ‘US’. So, when Advertising Standards Council of India (ASCI) President Srinivasan K Swamy, suggests that ‘be it an advertiser briefing an agency or an agency briefing their team, it’s time we add the ASCI code sign-off to every advertising brief’, for a moment… Read More »

Advertising chasing new scapegoats- Celebrities.

The ASCI code for  ‘Celebrity in Advertising’ is something I fail to understand. As per national  tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »