Tag Archives: audience

IS Scarecrow attempt to consciously be different working?

I personally loved the new Rasna film Pyarelal Ka Bachpan Ka Pyar by Scarecrow. It was a bit of pleasant surprise. It is a classic case of the brand willing to refocus its lenses and to experiment. It is about a long journey and not necessarily just a drink that children love. Yes, there are… Read More »

Stop writing the print epitaph.

Last week, newspapers were in focus. I read this article ‘What If the Newspaper Industry Made a Colossal Mistake?’ by Jack Shafer, POLITICO’s senior media writer and ‘The Slow, Painful Death of the Media’s Cash Cow’ by Megan McArdle, Bloomberg View columnist. They made some valid points. The inference was too simplistic. According to them… Read More »