Tag Archives: BOSS

Will the average Indian Dad be cool with his daughter taking off to Lonavala without intimating?

It was late evening. The TV was on and I was using the ad breaks to make some calls, when out of the blue, my daughter asked me a simple question. Papa what would you have done? When?… I had no context to the subject. If I told you, I am going to my friend’s… Read More »

WHAT’s WRONG IF THE BOSS COOKS

Another point of view on; THE INNOCENT SIMPLE TVC BY AIRTEL. I am happy to note that the spot is still on air. It demonstrates that the client is not spooked by criticism. And I appreciate it. Media, creative expert and social science adventurers have not been able to see how progressive the TVC is.… Read More »