Tag Archives: BRAND

Untangling Umbilical Cord in Life and Brand Building.

During birth, the physical umbilical cord is ceremoniously cut. Still, the bond between mother and child remains metaphorically tethered by what we might call an “umbilical cord” throughout life. This intangible connection, though unseen, can be remarkably strong. It is often joked in India that, culturally, this umbilical cord is seemingly unbreakable in nature. However,… Read More »