Tag Archives: BRANDING

What comes first, the verbal nail or the visual hammer ?

In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »


Never too late to develop the ‘Brand-i’

Every action of yours, voluntary or involuntary, conscious or unconscious is being absorbed by your surrounding ecosystem. Each element in the ecosystem is distorting, deleting and generalising to make the impressions acceptable to their belief system and experience. ‘BRAND-i’, is the real net residual impression or perception of you the other person carries in mind.… Read More »


Tweet    Follow @S_kotnala Let us play a small game. When I say ‘Bungee Jump, Skydive, Scuba Diving, Flying fox, Beaches, Wind Surfing, Water skiing, Snorkel, Parasailing, Go-karting, Golf and Long Boat Racing’, which city comes to your mind? Let me add few more cues, ‘Coral Island, Elephant Village and Underwater Walk’. And the confusion would be resolved… Read More »