Tag Archives: Brands

How brands converting second screen problem into an advantage?

How brands benefit from synchronisation their engagement on Twitter and TV? Most audiences engage with their mobile while watching television. There is always a second screen in play. This viewing pattern was earlier seen as a problem before someone decided deep-dive to understand the impact and use it to advantage. Recently after the hugely debated… Read More »

Advertisements

Time for solidarity to save advertising

What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »

Why Brands must consider sequential story telling for impact and involvement

Who doesn’t love storytelling? I love the stories, where a chapter is closed in duality compounding the ambiguity. It forces the reader to acknowledge the power it wields, and the reader ends up turning the page for more. How many times have I been held captive by such narrative, ending up finishing the it in… Read More »