Enhancing message effectiveness with multiple creatives.
Strongly recommend using multiple creatives units to enhance the message’s effectiveness and widen the reach with impact and relevance.
Tag Archives: Brands
Brand Hunting ground- Hindu Rituals & Practices
Time and again, during the festival period of collective celebration, brands repeatedly question Hindu Rituals and belief
DOUBLE MEANING LIES IN THE AUDIENCE MIND.
Brands try to be witty and humorous. At times messages have double meaning but then the double meaning lies in the mind of the audience.
Suffocating Brands in a polarised country.
Brands have been trying to connect with the audience. The audience is divided and seems the brands are no longer in touch with the audience.
How Unlock 1.0 is driving vivid dreams?
Anxiety loaded people end up having Vivid dreams, as their unconscious mind try bridging the gap. These dreams can be vivid in their imagery and memory
Newspaper Advertising, Pages and cover price needs a re-think
On Monday, 28th October, my newspaper was drastically underweight. It was not the usual cubby overweight I was getting accustomed to. The newspaper was slim, light with sporadic advertising. It felt like what my newspaper used to be, before the festival. Somehow I missed the thick festival sale and discount catalogue sheets masquerading as newspapers. … Read More »
Past and Future as seen by Neil George
IAA’s Retrospect and Prospects last week dealt with the CMO curiosity and desire to know. Past and Future have always been of interest to us. The need to know what next? To know of the next trend going to hit the market and communication. In the process, we keep trying to connect the dots, see… Read More »
8 Diwali Films that caught my eye.
HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »
How brands converting second screen problem into an advantage?
How brands benefit from synchronisation their engagement on Twitter and TV? Most audiences engage with their mobile while watching television. There is always a second screen in play. This viewing pattern was earlier seen as a problem before someone decided deep-dive to understand the impact and use it to advantage. Recently after the hugely debated… Read More »
When Brands like KFC say Sorry…
KFC Said sorry to its customers in the UK with a Press Advertisement. I am not a KFC fan. I only buy their Crispy Chicken Pakoda when kids in the family force me. However, I love DHL and its service. So, when I see KFC ‘chicken shortage’ fiasco in the UK entirely blamed on DHL, do I start… Read More »
