Business Opportunity – Pet-friendly travel
Pets are family members. Travelling experiences with then ranges from Pet tolerant to allowed to friendly. Is there an opportunity.
Tag Archives: BUSINESS
21 Dilwali observations threatening to become trends.
Business is catching and exploiting the trends earlier than others. Here are some observations threatening to become trends worth watching
Account loss ka Gum Tum Kya Jaano
It feels bad. It feels stupid. It is de-motivating, and you are left wondering what went wrong. When the brand moves in advertising business, it breaks many hearts and in some case careers. That is not even half the story. It is nothing new. It is part of life, and it happens to the best… Read More »
STOP BLAMING SO-REAL-MAR(Ke)Tin(g) for current situation in Indian advertising Industry ?
June 27 1987 is the day advertising started its metamorphosis. Or so people would like you to believe. That day, Martin Sorrell with a confidence that only he understood made the successful hostile takeover of J Water Thompson (JWT). Most likely, he was unsure of the destination or the choices he will have to make… Read More »
‘STORM THE NORM’ too simplified
I must first share three things with you. One, I have taken a long time to read ‘STORM THE NORM; by Anisha Motwani. Two, Anisha Motwani is a friend and a fellow Marketing Buzzer, a thriving community of people with ideas and opinions. Three, I have earlier recommended the book on social media based on… Read More »
Is your brand ready for business calamities like a cloudburst or an earthquake?
Sajeev is one of our emergencies and disaster preparedness experts at Aide-et-Action. He learnt a lesson in the Chennai floods. Being a disaster management expert, he is always ready with sufficient stocks of essential food items, milk powder, candles, torchlight, basic medicines, etc. However, after two days of power cut in the Chennai floods, when he… Read More »
SLEEP
Tweet Follow @S_kotnala 61st Episode. I am taking you all back to late eighties. This one is a story I have heard and don’t know if this one is factually true. But the people who told me that, I would want to believe it is true. Or it is one of the stories you create… Read More »
