Tag Archives: cause marketing

Cause Marketing – at your own risk.

Times have changed. The filters have changed. The way one interacts with advertising itself is changing. The country’s cultural fabric and tolerance levels are changing. In this scenario, one can understand the trolling of some of the brand’s cause marketing-led communication on social media. Case in point HUL Surf Excel (Daag Acche Hai –Holi) and… Read More »