Tag Archives: circulation

How, What & Why of Erroneous Claims by Newspapers.

Recently one of the top newspapers published a corrigendum on its circulation claim. Another newspaper hinted that the competition was lying. And a few others’ claims went unchallenged. When claims happen, you know the IRS (Indian Readership Survey) or ABC (Audit Bureau of Circulation) reports have been released. Reacting to competition,  calling them ‘liars’ and… Read More »

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Only Print Publishers can evangelise the medium.

Tweet         Follow @s_kotnala The annual two-day INMA South Asia Conference commences in Delhi today. Like every year, delegates will join in, expecting to learn something new. However, by the evening, the corridor talks will as usual move towards mistrust and collective inertia in Print. The adventurous ones will start eulogising digital and… Read More »

The 248KB that fired to defend the honour

Tweet      Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »

KOTI ANGELS – EARLY MORNING GAMBLE

45th EPISODE: Goa it was. Goafest 2010 the event. IN earlier edition, we had managed to hijack junior delegates to party. This time, my team was bringing out daily magazine beating the trade publications on content and timelines. It was tough, as the backend, team had never worked together. Team had no experience of covering… Read More »