Tag Archives: CO-CREATION

Co-Create with Media is the need of the hour.

Time to Co-Create? You have to decide. You can leverage the potential and co-create  NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over.  There is no better time than… Read More »

CO-CREATION TO REVIVE MAGAZINES

Magazines losing circulation is no longer news. They can’t think of cover price increase is a reality. Advertisers no longer consider magazines as an integral part of their campaign. And digital content monetisation has not been easy. Magazines must seek fresher perspectives. The argument that goes against magazines is simple. We are living in a… Read More »