The government is known to act slowly and is constrained by the operating laws. Most of the time, the government tries to manipulate, control and at times ban the consumption of things that are addictive or can lead to addictive or polarized behaviour. Things that may be against the moral and ethical fabric of family… Read More »
Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
Sunil Gupta the author of ‘Final Innings’ was my bosses’ boss and the head of Delhi Branch of HTA in the Nineties. The address of the biggest agency in Delhi read; Above the Ball Bearing Market, Rani Jhansi Road, Jhandewalan, New Delhi. Sunil Gupta, a strict no-nonsense person approached advertising, cricket, bridge and theatre… Read More »
Relive- Mauka Mauka- ICC World Cup 2019 ‘Mauka Mauka’ was an iconic communication engaging and entertained cricket lovers from 2015 to 2018. So, it is natural for the reference to come up in May 2019 the start of the world cup. 23rd May, I am watching the 2019 election results on TV. The seat swing… Read More »
‘A Century is not Enough – is not my autobiography’ says Sourav Ganguly, the former Indian Cricket captain. Once, you read the book; you know Dada is holding back a lot of punches. The fans will have to wait. “It is your inner voice that has to eventually prompt you to set the desperation aside… Read More »
There are many images of MSD (played by Sushant Singh Rajput) etched in Indian Cricket lovers and follower’s mind. One of them is the Cricket World Cup against Srilanka, The T-20 world cup against Pakistan, The famed helicopter shot, Dhoni leaving the ball under his legs for a run out or not leaving the ball… Read More »
Tweet Follow @S_kotnala 60TH EPISODE. We lost the semi-final to Australia on 26th March. So, thought I could bring back the episode that involved another semi final; this time on 5TH November 1987, Cricket World Cup. India Vs. England. That was Thursday too. It was important enough a game for few of us to… Read More »
Tweet Follow @S_kotnala I am told that ‘Talking to self’ is a great tool for establishing a normalising behaviour. It is a definitive process used by coaches to trigger change and to make the subject understand the scenario in a new view. It is always about self-actualisation and self-realisation. I bring this subject in reference to… Read More »
Is it time that most of us in management cadre across levels of responsibility watch sports with a lot more focus. Maybe place TV sets at appropriate places and make watching the world cup, Wimbledon and Olympics (to name a few) mandatory. Maybe we have been missing a lot between the balls and swinging with… Read More »
If you hear audiences crib and promise they will not be watching TV next year on Dec 31, you know they are lying. They have said it many times before and will say again, but on December 31, 2015, the magic screen at homes will be alive with dead programing. It’s a new problem that… Read More »
