Tag Archives: CUSTOMER FRUSTRATION ELASTICITY

Indigo Blinked early on Customer Frustration.

Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in.  Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More »