I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »


Have you written a new chapter for the brand?

Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »


Tweet   Follow @s_kotnala 75th Episode. One of the proudest moments in Dainik Bhaskar history has been the Orbit Shifting Innovative Launch of Jaipur Edition on 19th December 1996. It in many ways defined how newspaper titles reevaluated their launch strategies and geographical boundaries. Cut to 2006, Dainik Bhaskar was celebrating the 10th Anniversary of the… Read More »


Tweet       Follow @S_kotnala 72nd Episode. Advertising and Media. The  AAAI negotiation workshop by Ruma Biswas happening today in Mumbai took me back many years. Here is what I am talking about. The subject of NEGOTIATION is evergreen and is relevant in every social interaction. Though the relationship and the transaction between Agency Planner… Read More »

CROSS MEDIA MATRIX- Time for Indian Publishers to take the leap

Tweet     Follow @S_kotnala Why should anyone be interested the latest report of EMMA, the Enhanced Media Matrix Australia? The answer could be a wishful thinking and the necessity of future. We are probably at the right point to leap forward. Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the… Read More »


Tweet   Follow @twitter 65th Episode. Another party another story. VENUE: a five-star Hotel, near Mumbai International Airport. EVENT: The Divya Bhaskar Dandiya party. Not the party referred in the earlier episodes PERIOD: 2005 or 2006, within 2-3 years of me joining Dainik Bhaskar group. Dandiya Party was the annual hyped event of Dainik Bhaskar group.… Read More »

The Threat Of Dancing With Two Left Feet

Tweet    Follow @twitter 64th EPISODE.  I am not sure which year it was, but if my memory serves me right it must have been 2007 or 2008. DANDIYA PARTY by Divya Bhaskar were world famous in Mumbai and Delhi advertising circles. This was one night or uninterrupted music and dance. Timed just before the real… Read More »

9 things helping Print in India

Tweet     Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More »