In the intricate journey of life, death- last rites- last journey and the theories surrounding them (including re-birth) continue to fascinate me. However, today’s article focuses on the overlooked plight of unidentified bodies and woefully inadequate efforts made in their identification. Beyond the morbid curiosity lies a critical issue that demands our attention and action-… Read More »
Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.
People avoid talking about YAMRAJ the lord of death. Here is all about him. His life, family, work and legends.
Antyesthi, Antim sansakr is the 16th and the most important Hindu Sanskar. It helps the soul reach moksha and meet with the mega Godly Soul.
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More »
Death is the eternal truth. It is the only certainty in life. However, it is never a pleasant thought to engage in. No one really wants to discuss it. Insurance advertising has to balance the unpleasantness of this life event. In process, Insurance brands have used SHAM (logic), DAAM (price and not necessarily the cost… Read More »
‘If you don’t have hypertension, kidney problem, sleeping disorder or heart problem, even after working 5 years in advertising, you have not been working hard enough’. Don’t know who said it first, but have heard it repeated many times in the advertising and marketing. industry. Many of us laughed as we shared it with the… Read More »
Tweet Follow @S_kotnala I got introduced to PRIYA KUMAR the author in one of the bookstores in the airport, while we both were waiting for a delayed flight. That was many year back. Later I enjoyed reading her book ‘I AM JUST ANOTHER YOU’, so when I saw ‘I WILL GO WITH YOU’ at the… Read More »
