Tag Archives: Diwali

Tanishq Diwali – on a hattrick of taking down ads.

So, in less than a month, Tanishq takes down another ad when trolled on social media. What’s wrong? How can brand be so insensitive?

8 Diwali Films that caught my eye.

HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »