Tag Archives: earthquake

Is your brand ready for business calamities like a cloudburst or an earthquake?

Sajeev is one of our emergencies and disaster preparedness experts at Aide-et-Action. He learnt a lesson in the Chennai floods.  Being a disaster management expert, he is always ready with sufficient stocks of essential food items, milk powder, candles, torchlight, basic medicines, etc. However, after two days of power cut in the Chennai floods, when he… Read More »


Natural Calamity and positive after affects.

It is time that media played its constructive role to the hilt. It must take up and share positive stories, thoughts and action from Chennai. Unfortunately, my experience shows that positivity will not find as much space as the Mukherjea’s. It will die its natural sudden death. The argument that positivity does not sell will… Read More »