Tag Archives: facebook

Andrew Keen- How to fix the future – Book Review

I knew all along, there was something drastically wrong with the way the future is unveiling itself. I was on the lookout for a debate on ‘How to fix the future’. Andrew Keen’s session at the IAA World Congress held at Kochi, India in February this year probably opened new spaces for the discussion. The future is… Read More »

‘The Internet is NOT the Answer’, Andrew keen. Book Review.

I always knew that ‘The Internet Is NOT the Answer’. It is a milestone in the chaotic river of evolution. Life and future will find its own way to correct the follies of technological advancement and misuse. No there is nothing to worry about. Andrew Keen as an author of ‘The Internet Is NOT The… Read More »

Collective guidelines to monitor Alternate Intelligence!

It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »

#DoYourBit to control the Digital Faultlines.

If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »

Gold Standard In Digital Advertising; No High Expectation

The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »

PASSIONATE SALESPERSON AT WORK

If you have not opened your spam folder and read these perfect example of persuasive writing, you have been missing some learning in management.  A recent visit to me, was a revelation on my popularity. I was surprised such genuine interesting highly persuasive beauties wanting for my company. Here is a classic example of their… Read More »

The Indian Express’ soft touch to rejuvenate newspapers… but does it work?

On June 13 when I boarded my flight to Nagpur, I was in for a small surprise. There was Indian Express placed on the aisle seats. The surprise was short as the cover was Jet Airways proudly selling its services. And then the last two pages of the wrap had the ad from Indian Express.… Read More »