Tag Archives: HERO HONDA

Can you make someone an ENGLISHMAN overnight

Tweet               Follow @S_kotnala 55th EPISODE. Early 90’s. HTA, Delhi above Ball Bearing Market, 35 Rani Jhansi Road, Jhandewalon fame. There was one annual ritual. That was ARB: Annual Review Board. Where junior Client servicing team (so called Brand custodians) would make a pitch before the whole office, sharing their… Read More »

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IRRATIONAL DEMAND

53RD EPISODE. This is a milestone story. 1992 or 1993, HERO HONDA was celebrating its 5,00,000th bike. Neither the year nor the numbers of bike is important in this story. It was first time any Indian bike was hitting such a number. Munjal’s were excited with it. More excited was J Narian, Marketing head at… Read More »

BUFFERRED

Continuing from the last episode I share another episode involving brand HERO HONDA . It was a life and death situation – hilariously funny in its way. With hindsight I can now appreciate the humour in it. SO, WE START AT THE END I was on phone from PALAM AIRPORT sometime in early part of… Read More »