Tag Archives: HTA

THE RUMBLING

Tweet    Follow @S_kotnala 59th EPISODE. It was the MOOLA workshop. A whole day spent at a five-star discussion ways and means to tighten the spending. Manage finds. MOOLA stood for MANAGEMENT OF ORGANISATIONS LIQUID ASSETS. Some real creative spark has been at work at HTA, 35 Rani Jhansi Road, Jhandewalan. Ajit Kohli and Kamal Oberoi… Read More »

Can you make someone an ENGLISHMAN overnight

Tweet               Follow @S_kotnala 55th EPISODE. Early 90’s. HTA, Delhi above Ball Bearing Market, 35 Rani Jhansi Road, Jhandewalon fame. There was one annual ritual. That was ARB: Annual Review Board. Where junior Client servicing team (so called Brand custodians) would make a pitch before the whole office, sharing their… Read More »

Why Launch of HT Delhi Colour Supplement was delayed?

36th Episode. You can say ‘BLAME IT ON KOTNALA’ and you would most probably be right. But that would still be half a story. Here is the full story. I am sure that people involved in this may deny acknowledging the turn of events, but that is OK. It is sometime in early 90’s, August… Read More »

LETHAL COMBINATION

            31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates),  35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More »

ASSETS

    27th EPISODE: When I picked today’s  MUMBAI MIRROR ( it comes free with Times of India), I was thinking of which episode to share in my weekly Advertising & Marketing blog. I saw the article on 1998 Femina Miss India Ms. Smriti Irani. And In remembered the incident of 1994. The incident involves Harbinder Singh,… Read More »

I AM SANKAR

26th EPISODE — ‘I AM SANKAR’  This belongs to an era when advertising was much fun.  People used to be creative in their interactions and induction of new team members. Here I share an incident from HTA ( JWT- 35, Jandewalan, Rani Jhansi Road-Delhi) time. Sankar was heading PEPSI account at JWT. And a new young trainee… Read More »

THE COUNT

THE COUNT HTA days. Days of many interesting episodes. This one is one of the simpler client- agency interaction episodes. Client:…………………………      MOTOROLA Client representative: …        RAHUL VERGHESE Venue: ……………………….        SURYA SOFITEL Agency: ……………………..        HTA ( 35 Jhandewalaon, Rani Jhansi Road) Agency representative:        … Read More »