Tag Archives: IMPACT

2018- Life Impact Books I refuse to UnCage

Typically, I read 70 plus books every year. And, share my recommendation from the books published in that year. You may access the recommended list of 2014, 2015, 2016 and 2017 here. 2018 has been different. I managed to read only 30 odd books. This year I was concentrating on writing and working on my… Read More »

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Do Call-for-Entry campaigns reflect reality?

The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »

PRESS THE DE-STRESS BUTTOM

Continuous stress was never supposed to be part of your life. Unfortunately, in today’s life, you expected to carry multidimensional stress. There is a tremendous pressure to perform and deliver in professional and personal life. Person in every stage of life is just crumbling under this stress. The school going kids are as stressed as… Read More »

Will your insight pass the complete organisation test?

Insight is one of the most misused words in the business of marketing and communication. They are loosely used to denote any not-so-obvious fact. At times the ability of it being commercially exploitable and being helpful in enhancing impact of a brand / process is treated as secondary. It primarily remains an inferred answer from… Read More »

This Dassera, Burn the Ravana Within

On Friday,  we will celebrate Dassera, a festival of good prevailing over evil. This  day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »