Tag Archives: IMPLICIT RESEARCH

Insurance: Smoothening the fear of death with emotional storytelling.

Death is the eternal truth. It is the only certainty in life. However, it is never a pleasant thought to engage in. No one really wants to discuss it. Insurance advertising has to balance the unpleasantness of this life event. In process, Insurance brands have used SHAM (logic), DAAM (price and not necessarily the cost… Read More »