Tag Archives: impressions

Never too late to develop the ‘Brand-i’

Every action of yours, voluntary or involuntary, conscious or unconscious is being absorbed by your surrounding ecosystem. Each element in the ecosystem is distorting, deleting and generalising to make the impressions acceptable to their belief system and experience. ‘BRAND-i’, is the real net residual impression or perception of you the other person carries in mind.… Read More »

Do you have a combat strategy for a completely naked market?

This is a time of great anxiety for the marketers. The traditional synchronised product development process that they so wisely learnt and understood was never a complex process. It was a seamless choreographed process. The collaborating teams from verticals like research, manufacturing, marketing, communication and sales found their unique ways to formulate benefit claims to… Read More »