Tag Archives: INDIAN

Do brands get the conversation they deserve- the NIKE case

It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More »


Tender Tinder- Handle with care

What is happening in this world? Brands are blatantly disregarding current perceptions and looking at a digital exposure challenging regional biases and rituals to create the desired shift. Nothing wrong with it. So, Tinder (yes, Tinder) in its digital film for India has a mother very sportingly approving of her daughter’s dating by swiping right.… Read More »


BUSINESS SUTRA- an inspiring work- recommend reading Presented as ‘ A very Indian approach to management’- with a premise as simple as ‘As is belief- so is behaviour, so is business’. Business Sutra is a rich interpretation of Indian mythology and understanding. Divided into simple chapters. Starts with a detailed section  CONNECTING BELIEF TO BUSINESS… Read More »