‘What Does It Mean To Be ‘Indian’? Book Review
What Does It Mean to be ‘Indian’? A question with no answer. This book by S.N Balagangadhara tries to answer- to know more- read on
Tag Archives: INDIAN
Do brands get the conversation they deserve- the NIKE case
It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More »
Tender Tinder- Handle with care
What is happening in this world? Brands are blatantly disregarding current perceptions and looking at a digital exposure challenging regional biases and rituals to create the desired shift. Nothing wrong with it. So, Tinder (yes, Tinder) in its digital film for India has a mother very sportingly approving of her daughter’s dating by swiping right.… Read More »
BUSINESS SUTRA – by- DEVDUTT PATTANAIK
BUSINESS SUTRA- an inspiring work- recommend reading Presented as ‘ A very Indian approach to management’- with a premise as simple as ‘As is belief- so is behaviour, so is business’. Business Sutra is a rich interpretation of Indian mythology and understanding. Divided into simple chapters. Starts with a detailed section CONNECTING BELIEF TO BUSINESS… Read More »
