Tag Archives: LAUNCH
Coward. A True Advertising Story.
Once a coward always is a coward is a true advertising story from those heady days when there was one or the other parties every Friday
SUE THE AGENCY
Tweet Follow @s_kotnala 75th Episode. One of the proudest moments in Dainik Bhaskar history has been the Orbit Shifting Innovative Launch of Jaipur Edition on 19th December 1996. It in many ways defined how newspaper titles reevaluated their launch strategies and geographical boundaries. Cut to 2006, Dainik Bhaskar was celebrating the 10th Anniversary of the… Read More »
Why Launch of HT Delhi Colour Supplement was delayed?
36th Episode. You can say ‘BLAME IT ON KOTNALA’ and you would most probably be right. But that would still be half a story. Here is the full story. I am sure that people involved in this may deny acknowledging the turn of events, but that is OK. It is sometime in early 90’s, August… Read More »
SMALL TILE
I am stepping back to the period when I worked for a real short period of time with a small agency in EAST OF KAILASH, Delhi. I had few months in hand, before I was to join MUDRA COMMUNICATION (now DDB MUDRA), MMTP Programme at Ahmedabad. I worked as the much smaller agency. So small… Read More »
