Tag Archives: loyalty

Not just a silly envelope

I have started liking Indigo airline. They have business like efficiency and humane behaviour. The planes are neat and clean. The stark blue spruced up seats welcome you. There is no garbage and the support craft always smiling. They keep you busy by sharing irrelevant information as what city the Pilot belongs to and what… Read More »


MASS EXODUS- will you be the next victim

Tweet    Follow @S_kotnala It is neither the first nor is the last time that the news of collective exodus of employees from an advertising agency is being reported. Just like an earthquake, it is unpredictable but bound to happen if the built-up pressure fails to find a release. The signs of stress building need an… Read More »

Letter to brand manager from a paranoid consumer

Dear Brand Manager The year-end is near. The Third Quarter you call it and you are behind your targets. Nothing new. You are an experienced hand on this. You do have tricks up your sleeve to ensure you get your performance incentives. However, at what yield is debatable. You know you are losing your charm.… Read More »