International Women’s Day. You can be the difference!
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
Tag Archives: MARKETING
Consultant- Loyalty to Brand & Dharma for Management.
Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
Re-SEARCH to re-Set Post-LOCKDOWN
There is a no new normal after the lockdown only if you could Re-SEARCH, Re-ALIGN to Re-SET in the Re-World. The relevance must be redefined for impact.
Will Advertising Marketing Be Any Different?
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
Co-Create with Media is the need of the hour.
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
Who to blame for SOCIAL Skew in creative awards win.
‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete. The… Read More »
Sensitive To Stereotype & 1 last question to Ask.
I am not sure where this piece is going. It has unstated directions. It is in a flux, waiting for thought traffic to settle in my mind. No, I am not going to take the blame any more. We are a country of major differences, minor alignments, dramatic impressions and uncontrolled trolling and aggression. We… Read More »
BOOK REVIEW- ‘Unlock the real power of ideation’ by R SRIDHAR
Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More »
It is time to redefine and strengthen self-regulation by ASCI.
Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More »
What comes first, the verbal nail or the visual hammer ?
In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »
