The seemingly hot looking women could lead to disastrous results. This learning was reinforced last week. I discovered ‘THE MOST DANGEROUS CELEBRITY’ list. Curious, I opened it to be better educated. It is interesting how things get interpreted. McAfee, yeah those computer safety guys officially release ‘ MOST DANEGROUS CELEBRITY LIST’ every year. These are… Read More »
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »
GOOD, BAD AND UGLY is contextual and relative terms, they have a lot of subjectivity built in. Here I share some Good, bad and Ugly examples from advertising, communication, marketing and society in near past. THE GOOD The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from… Read More »
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More »
This week I am taking a detour to share some of the work, which I believe must be appreciated. Story-telling is a key pivot for the communication business. And if one can make the static medium like Print come alive with a story that involves and engages the reader, the job is done. Unfortunately, such examples… Read More »
In my last post, I had said that Goafest 2017 would surpass expectations and I must repeat that I do believe it has. Unfortunately, the expectations with the team of supermen and superwomen organising Goafest were super-high too. Hence, we delegates – personally, individually and collectively – found issues to crib with some of what… Read More »
GOAFEST- 2017, Expect it to surpass expectations. But here is something to think about. Tomorrow, the 12th annual Advertising Marketing Media and Technology KHUMBH of India: GOAFEST, a joint initiative of AAAI and The Ad Club India start at Grand Hyatt, Goa. In the first year, delegates checking into their rooms found an emergency kit… Read More »
I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »
Oh, I know. I caught you there with the headline. As a brand / product/ service, you and the customer is not married. On top of that there is no hint of an affair. Intimacy is a desire and dream but then that is where you stand. If I hear you right, you are committed to… Read More »
I was reading an article by brand strategist Tony Eades titled ‘Want Better ROI On Your B2B Marketing Strategy? Ditch The Sales Pipeline And Focus On The Customer’ . It immediately struck a chord with me, and I started reflecting at the scenario in India and the established template in media sales and marketing processes.… Read More »
