Tag Archives: MOTOROLA

Have you written a new chapter for the brand?

Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »

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LETHAL COMBINATION

            31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates),  35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More »

THE COUNT

THE COUNT HTA days. Days of many interesting episodes. This one is one of the simpler client- agency interaction episodes. Client:…………………………      MOTOROLA Client representative: …        RAHUL VERGHESE Venue: ……………………….        SURYA SOFITEL Agency: ……………………..        HTA ( 35 Jhandewalaon, Rani Jhansi Road) Agency representative:        … Read More »

ELEVEN MINUTES

This is the time I was with  HTA. Motorola was a new client. And Rahul Verghese (www.runningandliving.com fame) a different kind of client. Dead serious professionally and hugely funny beyond work. Rahul had five  simple rules to work when it came to meetings. On time. Rahul lived what he expected from others. I remember him… Read More »