AGK- Man with a Spine. An episode shared by CK GUNTUR. If you want to share an episode from your professional life do connect with me. It was 1992, I was 23 years old, working as a management trainee in a pharmaceutical company in Ahmedabad. But, I had that inane desire to work in the… Read More »
Tweet Follow @S_kotnala Here are my set of Advertising – marketing episodes with MUDRA. If you would want to add to this list- come join- connect with me BREAKOUT AT MUDRA Tweet Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra and may… Read More »
Tweet Follow @S_kotnala 63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend… Read More »
Tweet Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More »
38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More »
30th Episode. ‘It does not matter where I get my appetite from till I eat at home’ is a simple but powerful statement. It also packs within it a great learning. In this new digital age, it can be the strength and the variety in your relationship. True… Read More »
I am stepping back to the period when I worked for a real short period of time with a small agency in EAST OF KAILASH, Delhi. I had few months in hand, before I was to join MUDRA COMMUNICATION (now DDB MUDRA), MMTP Programme at Ahmedabad. I worked as the much smaller agency. So small… Read More »
Some time being the first helps and trust me when I say ‘Good news should travel but bad news should travel faster’ that is experience speaking. For illustrative purpose, I refer to one of the shoot for suiting brand during my early stage of career. Denzil Sequaria was the photographer and a prominent leading Art… Read More »
It was almost dark inside the room. The Seven Samurai’s were standing in a single file before the desk of Don, the Gabbar of the organisation. It’s been some time. None dared to speak. So, what if they were really not at fault. ‘This new breed I tell you’ was all they could think of.… Read More »
Keeping few element constant, – this episode of Marketing and advertising also involves shoot at ace photographer Denzil’s studio and another fabric brand being handled by Mudra Ahmedabad – VIMAL. I think I was standing in for Kandarv Jani ( who was unwell or out of station) the executive on account. Think Vijay Nagrare was… Read More »
