Tag Archives: MUDRA

Change the team! suggest you change the agency

AGK- Man with a Spine. An episode shared by CK GUNTUR. If you want to share an episode from your professional life  do connect with me. It was 1992, I was 23 years old, working as a management trainee in a pharmaceutical company in Ahmedabad. But, I had that inane desire to work in the… Read More »


Haunting Music and Missing lips- stories from MUDRA

Tweet            Follow @S_kotnala Here are  my set of Advertising – marketing episodes with MUDRA. If you would want to add to this list- come join- connect with me BREAKOUT AT MUDRA Tweet   Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra  and may… Read More »

The Chase that could have got us killed

Tweet  Follow @S_kotnala 63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend… Read More »


Tweet    Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More »


38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying  ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More »


Keeping few  element constant, – this episode of Marketing and advertising also involves  shoot at ace photographer  Denzil’s studio and another fabric brand being handled by Mudra Ahmedabad – VIMAL. I think I was standing in for Kandarv Jani ( who was unwell or out of station) the executive on account. Think Vijay Nagrare was… Read More »