Tag Archives: MUMBAI

Advertising not the solution for UBER problems

THE CONSUMER SEEINGS THINGS DIFFERENTLY. My UBER driver has just cancelled the short booking. It is not the first or the last time. Last week the Uber driver at the last minute decided he was not interested in a ride to the international airport. I cribbed, I talked to the bot. I sent emails. All… Read More »


Brilliant Storytelling…- BOOK REVIEW- A Village Dies- by Ivan Arthur

After a long time, I read a book that is an example of brilliant storytelling. ‘A Village Dies – your invitation to a memorable funeral’ by Ivan Arthur. Published by ‘Speaking Tiger’. It is a story in convenient flashbacks. TVD, is a story of two villages Kevni and Amboli, in erstwhile Bombay. A mixed community… Read More »

The 248KB that fired to defend the honour

Tweet      Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »

The Threat Of Dancing With Two Left Feet

Tweet    Follow @twitter 64th EPISODE.  I am not sure which year it was, but if my memory serves me right it must have been 2007 or 2008. DANDIYA PARTY by Divya Bhaskar were world famous in Mumbai and Delhi advertising circles. This was one night or uninterrupted music and dance. Timed just before the real… Read More »


34th EPISODE .  10th JUNE 2008.  There was tension in the National Brand team at Dainik Bhaskar Mumbai.  It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More »


It’s an uneven road. It’s like travelling from Mumbai to Kolkata by road. The book is a journey of uneven pace- as if the author was not worried of the Reader expectation or experience.  Its film and its Mumbai and its surrogate politics and mafia and the grass root foolish cadre that supports it. The… Read More »