Tag Archives: Pattaya

Where will you waste your annual conference this year?

‘Annual Conclave’ in most organisations brings a smile to the faces. It is a not-promised but hinted reward for the last year performance. Or is it an investment into future performance. The jury is divided. Most take a middle path like many advertising campaigns and stick to ‘Investment in last year performers for next year… Read More »

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GOAFEST TOO DEMOCRATISED SAYS SONAL DABRAL

Tweet    Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More »

NEED LAST DATE TO WITHDRAW ENTRIES

Tweet   Follow @s_kotnala An agency withdrawing an award entry is neither something new nor a regular occurrence. There can be many reasons for it including the official one. But one has every reason to believe that the right reason normally remains uncovered. At AdFest 2015 last week, JWT India withdrew its entry of Nutribic Biscuits… Read More »

Choreographed story telling

Tweet       Follow @twitter ‘Seamless Storytelling’, ‘You Are The Hero’ and ‘Jury Crossfire’ were the central thought pieces theme that ran through Day 2 and 3 at ADFEST 2015 Pattaya. Amply demonstrated with engaging presentations that ran like clockwork. Hats off to the team behind the scene. The thoughts that kept echoing long after the… Read More »

WHAT’S HOT AND NOT TOO BAD AT PATTAYA

Tweet    Follow @S_kotnala As you read this, I should be on way to Pattaya answering the Adfest  war cry ‘BE BAD’.  With Pattaya that sounds just great. On deeper thoughts it is asking you to be bad in a good way. Quoting from the fest site ‘Take up the rallying cry and take your clients… Read More »

WARMING UP AT ADFEST

Tweet   Follow @S_kotnala After what looked like a dull fest what with hardly any energy and vibrancy, Adfest 2015 seems to be warming up and that is because the speakers are making relevant practical points.  The audience is usual a tad laidback and there are hardly any questions and that helps the show go on… Read More »

PATTAYA -Default Branding and AMAZING THAINESS

Tweet    Follow @S_kotnala Let us play a small game. When I say ‘Bungee Jump, Skydive, Scuba Diving, Flying fox, Beaches, Wind Surfing, Water skiing, Snorkel, Parasailing, Go-karting, Golf and Long Boat Racing’, which city comes to your mind? Let me add few more cues, ‘Coral Island, Elephant Village and Underwater Walk’. And the confusion would be resolved… Read More »

THE JUMP

47th EPISODE. Pattaya and the word bring a plethora of distinct images to mind, but there is a hidden Pattaya that you can explore, if and only if you have the inclination and interest. Tear 2014, Dainik Bhaskar Annual conclave was scheduled in Pattaya. It was a conclave where lot many fresh experiments were happening.… Read More »

THE TRAP

43rd Episode :  Male are always on the lookout. Their adventurous DNA pushes them to experiment and take risk outside their existing relationships. They want the naughty-fun. Some score anyway in a no-string attached relationships. Some score mentally. For some buying the scorecard is the only alternative. But, they all score. This incident involves an… Read More »