Tag Archives: P&G

8 FILTERS TO EVALUATE CAUSE DRIVEN BRAND INITIATIVES.

I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »

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Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?

It is not new that the monolithic marketing departments are crumbling, ever held tenderly by the omnipresent but not so omnipotent all-knowing marketing director. Fragmented media channels along with the emergence of multiple touch points have created a need for expert zones and pockets of specialisation. The ever-exploitable unsatisfied lust of an overtly voyeuristic customer… Read More »