Tag Archives: Pitch


There is something really evil sinfully sexciting and orgasmic in slowly giving in to temptation and surrendering to an early break of otherwise a well-debated resolution. Yet, resolutions take birth, fully aware of their short life. This destined death makes the process of creation a lot more interesting. There are our independent individualistic favourite resolutions,… Read More »


Pitch  campaigns are  magical. They are expected to be strategically aligned in sync with the brand vision. They are said to be  exercise in cautious passion and deep rooted consumer understanding – derived out of some hastily put-together Group discussion and Dipsticks. Unfortunately lot of EGO and DESTINEY rides these campaigns. Shortage of time between… Read More »