Tag Archives: piyush pandey

Fevicol – the art of consistent Brand grammar.

On its 60th anniversary, Fevicol has pleasantly surprised its audience with a gem of a 90-second TVC.  Art Vs. Commercial Films. Earlier there were ART films of what was known as parallel cinema and Commercial films. Then someone bridged the gap by making art films that were a commercial success. Films like ARTH, Salam Bombay, Chakra, Masoom,… Read More »

What Made IAA WORLD CONGRESS a grand success

The IAA World Congress held at Lulu Bolgatty International Convention Centre (LBICC), Kochi from February 20 to 22 was a grand success.  Most of the delegates I met were satisfied with the sessions, set-up and infrastructure. Time to congratulate Srinivasan Swamy, Ramesh Narayan, Pradeep Guha, and the extended team of IAA India, sponsors, delegates and… Read More »

Goafest2016 thumka needs to sync with the beat. Think about it,

My view on Goafest captured in DNA issue of 11th April looked at the positive side of the event. The enhanced experience was primarily based on 16 of the 17 speakers engaging the audience with relevant and interesting points. And that is quite an achievement. For a change, it was not digitally skewed. It was more holistic.… Read More »

15 Books to read from 2015

This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More »

Will the average Indian Dad be cool with his daughter taking off to Lonavala without intimating?

It was late evening. The TV was on and I was using the ad breaks to make some calls, when out of the blue, my daughter asked me a simple question. Papa what would you have done? When?… I had no context to the subject. If I told you, I am going to my friend’s… Read More »