Tag Archives: PRINT MEDIA

#Adswelove, Every Effort Counts in Print Advertising!

The Economic Times, under its popular Wednesday supplement Brand Equity, launched #AdsWeLove. It will recognise the best print advertising. The Times of India Group is undoubtedly the thought leader in print marketing. It has a presence in power and influencing centres of brand and marketing. #Adswelove is a small but significant step by Times of… Read More »

‘THE GUTENBERG GALAXY’- A good initiative by IAA

IAA LAUNCHES ‘THE GUTENBERG GALAXY’ “The Gutenberg – A Book on Case Studies in Print Advertising”  launched by IAA India Chapter aims to make a point. It has 24 print-centric case studies and 14 interesting articles. I appreciate the effort and the intent behind it.  I am biased as I failed to launch a similar… Read More »