The Indian Readership Survey (IRS) Quarter 1, 2019 findings are out. It brings good news to print publishers. Their reach and readership continue to expand. The total monthly reader touches new peak at 42 crores, a growth of 4.4%. In this period, the number of households has also grown by 4%. Any daily reach remains… Read More »
Tweet Follow @S_kotnala Why should anyone be interested the latest report of EMMA, the Enhanced Media Matrix Australia? The answer could be a wishful thinking and the necessity of future. We are probably at the right point to leap forward. Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the… Read More »
The acid test of newspaper advertising is really Dhanteras, the festival where the one-has-to-buy mentality supersedes every economic parameter and pocket size. When retail, regional and corporate clients fight to fill up the prime sqcm in the leading newspapers. A period when the print salesperson feels a bit more wanted and in demand, a time… Read More »
