Tag Archives: rituals

Brand Hunting ground- Hindu Rituals & Practices

Time and again, during the festival period of collective celebration, brands repeatedly question Hindu Rituals and belief

In a country full of rituals, we underplay impact of rituals in brand-building

Tweet     Follow @s_kotnala August 15, freedom songs are blaring from loudspeakers at every street. People take that extra effort to be dressed in traditional attire. They spend time and carefully select the combination of saffron, white and greens that makes Independence Day a lot more powerful experience. The raised head with palms raised next… Read More »