Tag Archives: Sports

Trends 2021, I bet on coming true.

TRENDS 2021, I expect to continue holding true in 2021 too. Why run after new trends when you are yet to exploit the one you know? Is the known devil not better than unknown one.

Do brands get the conversation they deserve- the NIKE case

It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More »

The Sponsor’s Gita in Sports Mahabharata

Tweet       Follow @S_kotnala Mahabharata, the epic war between two polarised views happens in every yug. Kalyug is a bit different. Here it happens every year, maybe a new Mahabharata every moment, many of them at the global level.  The Kauravas and Pandavas are decided not on ethics and attitude but who wins. Pandavas… Read More »