Tag Archives: tata tea

Missing The Taste Of Masala tea During Election.

Tea Brands in past have collectively shared hard hitting mind body soul awakening communication, missing their impact this election.

Wagh Bakri Chai lacks earlier warmth

Wagh Bakri a bit Lukewarm The latest Wagh BakriDVC by Scarecrow M&CSaatchi takes the theme ‘Rishton Ki Garmahat’ to next level with ‘Rishton Ka HI FEVER’. It introduces a granny who uses Tea to settle an argument. She makes a point. Is The Insight Laboured To Justify Brand Continuity? The insight has been simplified to… Read More »

8 FILTERS TO EVALUATE CAUSE DRIVEN BRAND INITIATIVES.

I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »