Oh, I know. I caught you there with the headline. As a brand / product/ service, you and the customer is not married. On top of that there is no hint of an affair. Intimacy is a desire and dream but then that is where you stand. If I hear you right, you are committed to… Read More »
Sales and marketing of media brands have been experiencing a change, they are not comfortable with. ‘whatsapp me’, ‘Let’s skype’ and ‘send a email’ are replacing ‘let’s discuss’ and let’s meet’. If you seriously believe ‘One-on-Ones’ that were the backbone of legendary media relationship marketing/ selling of yesteryears are threatened by the evolving technology, social… Read More »
More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More »
Tweet Follow @S_kotnala It’s the time of the year when most organisations tend to re-evaluate their training programmes and the progress they have made. Senior management sees it as not delivering the right ROI. Employees feel that right training is not being imparted. And the poor trainer suddenly has no idea why after… Read More »
This is the time I was with HTA. Motorola was a new client. And Rahul Verghese (www.runningandliving.com fame) a different kind of client. Dead serious professionally and hugely funny beyond work. Rahul had five simple rules to work when it came to meetings. On time. Rahul lived what he expected from others. I remember him… Read More »
