Tag Archives: VALIDATION

Do you have a combat strategy for a completely naked market?

This is a time of great anxiety for the marketers. The traditional synchronised product development process that they so wisely learnt and understood was never a complex process. It was a seamless choreographed process. The collaborating teams from verticals like research, manufacturing, marketing, communication and sales found their unique ways to formulate benefit claims to… Read More »

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IRS 2013 id Dead: Long live IRS

The lifting of self-imposed embargo on use of IRS 2013 has been lifted. This was completely predictable and not surprising at all. The process and methodology audit been complete, post deliberation Chairman- MRUC, Chairman-ABC, Chairman-RSCI and Chairman INS have unanimously agreed to life the embargo. Why do I still feel that this is just CHECK… Read More »